Willen hospice

The Challenge

Produced in-house for Willen Hospice, Legacy of Love is a broadcast advert created for the charity’s GiOs in Wills campaign, filmed entirely within a live hospice environment. With only one shoot day and no control over clinical activity, the project demanded extensive contingency planning, multiple recces and technical recces, and a two-month pre-production period to map lighting, access and potential last-minute location changes. Alongside developing and refining a voiceover-led script, we coordinated actors, real hospice staff and multiple casting partners, carefully managing movement through working spaces without disruption. Every scene required sensitive lighting, walkthroughs and multiple takes, while VFX planning ran in parallel to support the blue ribbon moQf moving organically through each location. The result is a respectful, technically ambitious film that balances emotional storytelling with the realities of a functioning care environment, and was broadcast nationally across Sky and ITVX.